where it began
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two brothers, one obsession
CHINCHOO began with two brothers — co-founders Akil Motiwala and Hamza Burhani — and a shared obsession with style discovered through years of global travel.
From Tokyo and Seoul to Paris, Shanghai, and New York, we noticed the same gap everywhere: accessories were either beautifully premium but overpriced, or affordable but disappointingly low in quality. There was rarely anything in between.
seoul, korea
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everything changed in korea
We were inspired by Seoul's effortless sense of style — polished, expressive, and fashion-forward without feeling unattainable.
That experience sparked an idea: what if premium-looking fashion could actually be accessible? That idea became CHINCHOO.
the meaning
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your friend in fashion
Inspired by the Korean word Chinchu — meaning "adding a friend" — CHINCHOO was created to be more than just a fashion brand.
We wanted to be your companion in style: the friend who helps you discover new looks, express your individuality, and feel confident every single day.
the craft
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salon-grade, made accessible
We've done the global legwork to bring you salon-grade, premium-quality accessories at prices that actually make sense. Soft gel, not plastic. 30 nails, not 15. Non-toxic, every time.
From your first style experiment to the look that becomes your signature, CHINCHOO is right there with you.
what's next
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more styles, more drops
Get ready to clear some shelf space — something exciting is on the way. From fresh press-on designs to fashion accessories you'll instantly obsess over, we're bringing you more styles, more vibes, more reasons to love your look.
shop the range →