The Story of
CHINCHOO
It started with two brothers, our co-founders Akil Motiwala and Hamza Burhani and a few too many passport stamps.
As frequent international travellers, we spend our lives hopping between time zones. But whether we were in Tokyo, Paris, Shanghai or New York, we kept hitting the same wall: The Fashion Gap.
On one side, you had "premium" accessories with price tags that required a down payment. On the other, "affordable" options that barely survived a single weekend. There was no middle ground— The high-end was too high, and the low-end was too low. Everything changed during a short trip to Korea. We were blown away by the effortless, high-polished aesthetic of Seoul—where style looked like a million bucks but didn't cost it. That was the spark. We didn't just want to buy the look; we wanted to share it. Taking inspiration from Korea, we named our brand CHINCHOO, a play on the Korean word Chinchu—which literally means "adding a friend." Because that's exactly what we are. We aren't just a brand on a shelf; we're your friend on your fashion journey. We've done the global legwork to bring you salon-grade, premium quality accessories at prices that actually make sense.
CHINCHOO From your first style experiment to the look that becomes your "signature," is right there in your corner.
EXPRESSION
Premium soft-gel materials that let you express your unique style.
BALANCE
30 nails across 15 sizes means every finger finds its perfect match.
INTENTION
Ready in minutes, lasting for days. Style with purpose, not stress.
Premium quality. Reasonable prices. Your new fashion bestie.
Your Fashion Companion.